Plaza enters a new digital era

It was a complete transition from an older corporate site, built for the needs of a different era, to a modern B2B digital platform that can evolve alongside the company.

The aim was for the new website to better reflect what Plaza is today: production, know-how, products, professional equipment, Private Label, technical support, distribution and a presence in the ice cream sector that goes back to 1975.

The change starts with the structure itself. The new plazaicecream.com is fully bilingual in Greek and English, with an organised content architecture and a clearer presentation of products, categories, professional equipment, services, certifications, frequently asked questions and guides.

At the same time, particular emphasis was placed on what is not immediately visible. The new platform was designed with a different approach to privacy, security, accessibility and data governance.

A complete framework of Privacy Policy, Cookie Policy, Terms and Conditions and Accessibility Statement was created, together with a consent management mechanism that gives visitors real control over their choices. Data processing and the use of analytics are designed around European data protection and consent requirements.

On security, the contact forms are now protected by multiple layers of anti-spam and abuse protection, server-side validation and Cloudflare security controls.

Accessibility received the same attention, with options to adjust text size, contrast, link visibility and on-page motion, targeting WCAG 2.2 Level AA.

SEO was also designed from the ground up, with clean URLs, canonical URLs, hreflang, a sitemap, structured data and a sound semantic structure.

The core principle was simple: no verified data = no render. If information about a product, machine, certification or service has not been verified, it is not published just to fill a page.

Because a modern corporate website should not only look good. It has to be reliable, secure, accessible, measurable, scalable and able to support the next day of the business.

We are moving from a legacy website to a digital infrastructure that can grow together with Plaza. Welcome to the new plazaicecream.com.