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Plaza Ice Cream - MAVRIDIS BROS
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Company

An ice cream company with manufacturing expertise and a personal relationship with its customers

Plaza's journey in the ice cream sector goes back to 1975. The current PLAZA - MAVRIDIS BROS company was established in Veria in 2008 as its worthy continuation.

History

The Plaza story

  1. 1975

    The journey of PLAZA in the ice cream sector begins, a company with a long and successful presence in the field.

  2. 2008

    PLAZA - MAVRIDIS BROS is established in Veria, continuing the legacy of PLAZA. Its scope is the production, processing, packaging and trade of products for the foodservice sector: soft ice cream powders, slush and other beverages, topping and coffee syrups, waffles, doughnuts and other mixes.

  3. 2010

    Strategic partnerships are formed, while Plaza soft serve gains a strong presence across Greece.

  4. 2011

    Our Athens branch is established.

  5. 2015

    The company keeps growing and we expand our facilities in Veria, acquiring company-owned premises and new machinery with modern technology, upgrading the production process of our products.

  6. 2017

    Plaza becomes the exclusive representative of Baker Master (frozen dough products) in Central Macedonia.

  7. 2018

    Our Crete branch is established.

  8. 2019

    We further upgrade our Research & Development department, expanding our HO.RE.CA. portfolio with a new and complete pastry product range.

  9. 2026

    We keep evolving. Plaza steadily strengthens its presence in Greece and abroad, with thousands of professional customers, growing exports, continuous investment in modern production equipment, new flavours and products, and a constant presence at exhibitions such as ANUGA, HORECA and FOOD EXPO.

Plaza today

Where we stand today

  • Products developed and manufactured for professional foodservice and the HO.RE.CA. sector.
  • Main production facilities located in Veria.
  • Operations through branches in Athens and Crete.
  • Working with thousands of professional customers across Greece.
  • Growing export activity.
  • Participation in exhibitions such as ANUGA, HORECA and FOOD EXPO.
People
30
Established
2008
Branches
2
Production
Veria

Philosophy

Quality in every product. Attention to every partner's needs.

We carefully select our raw materials, continuously develop our recipes and invest in expertise, modern equipment and new production methods, aiming for consistent quality and products that answer the real needs of professional foodservice.

At the same time we build our partnerships with consistency, flexibility and respect for people, the environment and animal welfare, through responsible choices of raw materials and partners.

Values

Six values that define how we operate

  • 01

    Quality

    Consistently high standards in every product.

  • 02

    Professionalism

    Consistency, responsibility and respect in every partnership.

  • 03

    Innovation

    Continuous development of products, recipes and production processes.

  • 04

    Flexibility

    We adapt to the needs of every partner.

  • 05

    Trust

    We build long-term and meaningful partnerships.

  • 06

    Responsibility

    Respect for people, society and the environment.

Strategy & difference

To grow while keeping everything that brought us here.

At Plaza, growth means evolving continuously without compromising on two things we consider non-negotiable: the quality of our products and our integrity towards our partners.

  • Consistent quality & reliability
  • New products & new flavours
  • Greater international reach
  • Modern & efficient production
  • Solutions that evolve with the customer

  • Direct and personal service

    We know the needs of professional foodservice and respond quickly and meaningfully, from a simple order to solving an unexpected problem.

  • Management close to the customer

    The people running Plaza remain active in the market every day. They talk with customers, follow their needs and personally take part in solving problems.

  • Complete equipment support

    We do not stop at supplying products. We provide equipment solutions for purchase as well as loan arrangements for professional machines such as soft serve and slush machines.

  • Private label & tailored solutions

    We develop private label products and work with professionals and businesses to create solutions tailored to their own needs.

  • Flexibility that makes the difference

    Every partner is different. That is why we listen, adapt and find practical solutions, building relationships that do not end with a sale.

  • Distribution network and exports

    Based in Veria with branches in Athens and Crete, we serve professionals across Greece and export to markets abroad.

Our people

Our people are part of our strength.

Plaza's growth is based on its people: a team with experience, expertise, professionalism and genuine care for the customer, which knows the demands of professional foodservice and works with consistency and responsibility every day.

30 people make up the Plaza team today, covering different and equally important areas of our daily operation: from our chemist and quality control, customer service and the technical department, to sales and the production team.

  • Chemist & quality control
  • Customer service
  • Technical department
  • Sales
  • Production
  • Research & Development

Certifications

Quality and safety are part of our daily operation.

Plaza operates certified management systems in line with the international standards EN ISO 9001:2015 for quality management and EN ISO 22000:2018 for food safety management, applying HACCP principles.

At every stage of production we work to strict quality, hygiene and safety specifications, from the selection and inspection of raw materials through to production, packaging and distribution.

  • ISO 9001:2015

    Quality Management System

    Details

    ISO 9001:2015

    Certificate number: 1138 C

    CERTINSPECT REGISTER SRL

    Issued: 12 September 2025

    Expires: 6 September 2026

  • ISO 22000:2018

    Food Safety Management System

    Details

    ISO 22000:2018

    Certificate number: 1138 H

    CERTINSPECT REGISTER SRL

    Issued: 12 September 2025

    Expires: 6 September 2026

View our certifications

Facilities & production

We invest continuously in tomorrow's production.

Plaza's main production facilities and offices are in Veria, the heart of our manufacturing activity.

Looking ahead, we are planning Plaza's relocation to new, even more modern facilities, targeting greater production capacity, more automation and infrastructure to support our growth in the years to come.

Our capabilities are not limited to Plaza products. Through our R&D department we refine existing recipes, create new flavours and develop products tailored to the needs of the market and our partners.

  • Soft serve mixes
  • Frozen yoghurt
  • Slush & beverages
  • Chocolate products
  • Waffle, crêpe and doughnut mixes
  • Traditional desserts
  • Savoury options (béchamel, potato purée and more)
  • Private label production

Corporate responsibility

Growth with respect for the environment and for people.

For Plaza, business growth is directly linked to responsible operation and the continuous effort to reduce our environmental footprint.

To that end we use photovoltaic systems for energy production and progressively invest in replacing older equipment with newer, more energy-efficient solutions.

We also take part in organised recycling schemes through our cooperation with the Hellenic Recovery Recycling Corporation and Fotokyklosi, contributing to the proper management of materials and equipment at end of life.

  • Photovoltaic systems for energy production
  • Replacement of older equipment with energy-efficient solutions
  • Cooperation with the Hellenic Recovery Recycling Corporation
  • Cooperation with Fotokyklosi