aegaCompany
An ice cream company with manufacturing expertise and a personal relationship with its customers
Plaza's ice cream story began in 1975. Today's company, PLAZA - MAVRIDIS BROS, was founded in Veria in 2008 and carries that legacy forward.
History
The Plaza story
1975
PLAZA starts out in ice cream. It is the beginning of a long and successful presence in the sector.
2008
PLAZA - MAVRIDIS BROS is founded in Veria and carries on the PLAZA legacy. The company makes, packs and sells products for foodservice: soft serve powders, slush and other drinks, topping and coffee syrups, waffle, doughnut and other mixes.
2010
We form strategic partnerships. Plaza soft serve is now found across Greece.
2011
Our Athens branch is established.
2015
The company keeps growing. We expand in Veria with our own premises and new, modern machinery, and we upgrade how we produce.
2017
Plaza becomes the exclusive representative of Baker Master (frozen dough products) in Central Macedonia.
2018
Our Crete branch is established.
2019
We upgrade our Research & Development department. Our HO.RE.CA. range grows with a new, complete pastry line.
2026
We keep evolving. Plaza grows steadily in Greece and abroad, with thousands of professional customers and rising exports. We keep investing in modern production equipment and in new flavours and products. We are regularly present at trade shows such as ANUGA, HORECA and FOOD EXPO.
Plaza today
Where we stand today
- Products developed and manufactured for professional foodservice and the HO.RE.CA. sector.
- Main production facilities located in Veria.
- Operations through branches in Athens and Crete.
- Working with thousands of professional customers across Greece.
- Growing export activity.
- Participation in exhibitions such as ANUGA, HORECA and FOOD EXPO.
- People
- 30
- Established
- 2008
- Branches
- 2
- Production
- Veria
Philosophy
Quality in every product. Attention to every partner's needs.
We choose our raw materials with care and keep developing our recipes. We invest in know-how, modern equipment and new production methods. The aim is consistent quality and products that meet the real needs of professional foodservice.
We build partnerships with consistency and flexibility. We respect people, the environment and animal welfare through responsible choices of raw materials and partners.
Values
Six values that define how we operate
- 01
Quality
Consistently high standards in every product.
- 02
Professionalism
Consistency, responsibility and respect in every partnership.
- 03
Innovation
Continuous development of products, recipes and production processes.
- 04
Flexibility
We adapt to the needs of every partner.
- 05
Trust
We build long-term and meaningful partnerships.
- 06
Responsibility
Respect for people, society and the environment.
Strategy & priorities
To grow while keeping everything that brought us here.
At Plaza, growth means constant progress without compromise on two things: the quality of our products and honesty in our relationships with our partners.
- Consistent quality & reliability
- New products & new flavours
- Greater international reach
- Modern & efficient production
- Solutions that evolve with the customer
Direct and personal service
We know what professional foodservice needs. We respond quickly, whether it is a simple order or an unexpected problem.
Management close to customers
The people who run Plaza are in the market every day. They talk with customers, follow their needs and help solve problems in person.
Complete equipment support
We do more than supply products. Professional machines such as soft serve and slush machines are available to buy or on loan.
Private label & tailored solutions
We develop private label products. We work with professionals and businesses to create solutions that fit their needs.
Flexibility that makes the difference
Every partner is different. So we listen, adapt and find practical solutions. The relationship does not end with a sale.
Distribution network and exports
We are based in Veria, with branches in Athens and Crete. We serve professionals across Greece and export abroad.
Our people
Our people are part of our strength.
Plaza's growth rests on its people. Our team brings experience, know-how, professionalism and real care for the customer. They understand professional foodservice and work with consistency and responsibility every day.
Today the Plaza team has 30 people. They cover every part of our daily operation: our chemist and quality control, customer service, the technical department, sales and production.
- Chemist & quality control
- Customer service
- Technical department
- Sales
- Production
- Research & Development
Certifications
Quality and safety are part of our daily operation.
Plaza runs certified management systems under two international standards: EN ISO 9001:2015 for quality management and EN ISO 22000:2018 for food safety management. We apply HACCP principles throughout.
We follow strict quality, hygiene and safety rules at every stage. This starts with choosing and checking raw materials and continues through production, packaging and distribution.
Facilities & production
We invest continuously in tomorrow's production.
Plaza's main production facilities and offices are in Veria, the heart of our manufacturing activity.
Looking ahead, we are planning a move to new, more modern facilities. The aim is greater capacity, more automation and infrastructure that supports our growth for years to come.
We do not only make Plaza products. Our R&D department refines existing recipes, creates new flavours and develops products tailored to the market and our partners.
- Soft serve mixes
- Frozen yoghurt
- Slush & beverages
- Chocolate products
- Waffle, crêpe and doughnut mixes
- Traditional desserts
- Savoury options (béchamel, potato purée and more)
- Private label production
Corporate responsibility
Growth with respect for the environment and for people.
For Plaza, business growth goes hand in hand with responsible operation. We work continuously to reduce our environmental footprint.
We use photovoltaic systems to produce energy. Step by step, we replace older equipment with newer, more energy-efficient solutions.
We also take part in organised recycling schemes with the Hellenic Recovery Recycling Corporation and Fotokyklosi. This helps materials and equipment be handled properly at end of life.
- Photovoltaic systems for energy production
- Replacement of older equipment with energy-efficient solutions
- Cooperation with the Hellenic Recovery Recycling Corporation
- Cooperation with Fotokyklosi